Managing Today's Radio Station, by Hoffer, Jay
Inventory #: 01273
Price: $15.00

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Managing Today's Radio Station, by Hoffer, Jay. TAB Books: BlueRidge Summit, Pennsylvania, 1969. Edition: Second printing. Hardcover, 8vo, 288 pages. Blue-green paper-covered boards with gilt lettering on cover and spine. Numerous blackand white illustrations.

Condition: Very Good, no jacket (probably as issued, since price is printed on the title page). Spine ends are bumped, corners and spine ends show a small amount of wear; page edges are darkened as from shelf dust; former owners name on first free end paper.

Contents: Publisher's Note:

This book is a series of essays for those tho toil in broadcasting, for those who yearn to toil there, for those who purchase broadcast time, for those in other media, for those actively engaged in marketing, and for all whose lives are influenced by the power of broadcasting.....For the sake of fluidity, there are three major sections: Management Thinking, Programming, and Sales....The orientation is business.